In order to match strides with competitors, Verizon Communications Inc. VZ has collaborated with industry-leading web-based video playback services providers, Leuven-based THEO Technologies and IRIS.TV, to enrich its video streaming network. The integration of the THEOplayer Universal Video Player and IRIS.TV's Video Personalization Platform will expand the capabilities of Verizon Digital Media Services to offer more personalized service to users and thwart competitive pressure.
Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform, one of the world’s largest streaming networks. The addition of the THEOplayer Universal Video Player and IRIS.TV’s Video Personalization Platform continue to expand VDMS’ capabilities to deliver high-quality personalized experiences with a simple workflow on a single platform.
This announcement follows the unveiling of new VDMS Platform capabilities, including the availability of multi-CDN, and a partnership with Microsoft to run the VDMS Platform on Microsoft Azure.
Removing the need to integrate multiple vendors allows content owners to dramatically reduce the time required to innovate and go to market, leveraging unique features to provide the richest, most reliable video platform available. The VDMS streaming platform is built in the cloud to ease integrations with approved technology partners, making the process of adding THEOplayer and IRIS.TV services as seamless as possible.
“These partnerships demonstrate our ongoing commitment to provide our customers with access to all the services needed to deliver great content embedded in a single platform,” said Ralf Jacob, President Verizon Digital Media Services. “The integration of these technologies brings advanced features that can help bring great playback capabilities and personalized services to every viewer on any device.”
THEOplayer Universal Video Player is an award-winning video playback solution designed to facilitate engaging video experiences on any platform, and any device. It can take full advantage of the VDMS Platform’s Smartplay technology including server-side Ad Insertion (SSAI) and smartplay Digital Rights Management (DRM) to make the monetization and protection of content easier. Pre-integration with VDMS’ playback APIs deliver a high performance viewer experience and advertising functionality, built especially for the challenge of streaming live events.
“We are delighted to be integrating THEOplayer into the VDMS Platform, taking advantage of one of the best networks for streaming to deliver world-class experiences to VDMS’s global customer base,” added Steven Tielemans, CEO, THEO Technologies. THEOplayer is already powering some of the largest streaming services in the world, and with the support of VDMS, we can bring a premium video experience to even more viewers.”
IRIS.TV is a leader in video personalization and programming that’s powered by artificial intelligence, driving the rapid growth of video views and revenue for digital publishers and broadcasters. Personalization paired with metadata enrichment maximizes the impact of recommendations and generates unique insights about audience behaviour and content value, to retain highly engaged viewers.
“Verizon Digital Media Services is a premier global leader in end-to-end video content delivery,” said Field Garthwaite, Co-Founder & CEO IRIS.TV. “We are excited to partner with VDMS in bringing video personalization and programming capabilities to VDMS broadcast customers around the world.”
Jacob concluded, “Verizon Digital Media Services has announced a number of critical partnerships in recent weeks, which we believe are fundamental to our ability to continually deliver the best platform for video streaming, anywhere in the world. The rate of change in the online video industry is amazing to see, and by working with the most innovative technology providers, the VDMS Platform is equipped to meet the needs of content developers today and tomorrow.”
Picture: Steven Tielemans ©Thomas Sweertvaegher/De Tijd
Text Source: Nasdaq