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Haystack Research Consulting acquires Shopper Consulting company ‘Shopting’

18 June 2019

Global research consultancy agency Haystack has acquired shopper intelligence specialist Shopting. It empowers Haystack to help clients realize revenue growth through a holistic “data intelligence” driven consulting framework. Terms of the deal were not disclosed.


Founded in 2013, Shopting offers a range of consulting services and big data technology to leverage consumer and shopper insights into very powerful implementation plans, tools for business planning and category management. The firm has a team of very experienced senior consultants with activity in North & South America, France, Belgium and Germany, and its founder, CEO Luc Demeulenaere will continue to play a key role in leading the business.

Ludovic Depoortere, founder at Haystack, states the addition of Shopting’s hybrid assets strengthens Haystack’s ability to help clients implement the value of insights & platforms and embed new intelligence at the core of their businesses. The core strength of Shopting © is its unique expertise to link consumer and shopper behavior together, leading brands to achieve substantial growth in challenging times. The Shopting end-to-end solution enables Haystack to build long-term strategic partnerships with its clients.

Luc Demeulenaere adds: 'The opportunity to leverage data for better business outcomes has never been this exciting. Becoming part of Haystack will allow us to seize a greater share of this market. We're excited by the scale and scope of projects that will open up to us, as well as the long-term growth opportunities.

More information about the Shopting© method: https://haystack-international.com/blog/shopting/

Source: Haystack

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