Haystack Research Consulting acquires Shopper Consulting company ‘Shopting’


Global research consultancy agency Haystack has acquired shopper intelligence specialist Shopting. It empowers Haystack to help clients realize revenue growth through a holistic “data intelligence” driven consulting framework. Terms of the deal were not disclosed.

Founded in 2013, Shopting offers a range of consulting services and big data technology to leverage consumer and shopper insights into very powerful implementation plans, tools for business planning and category management. The firm has a team of very experienced senior consultants with activity in North & South America, France, Belgium and Germany, and its founder, CEO Luc Demeulenaere will continue to play a key role in leading the business.

Ludovic Depoortere, founder at Haystack, states the addition of Shopting’s hybrid assets strengthens Haystack’s ability to help clients implement the value of insights & platforms and embed new intelligence at the core of their businesses.  The core strength of Shopting © is its unique expertise to link consumer and shopper behavior together, leading brands to achieve substantial growth in challenging times. The Shopting end-to-end solution enables Haystack to build long-term strategic partnerships with its clients.

Luc Demeulenaere adds: 'The opportunity to leverage data for better business outcomes has never been this exciting. Becoming part of Haystack will allow us to seize a greater share of this market. We're excited by the scale and scope of projects that will open up to us, as well as the long-term growth opportunities.

More information about the Shopting© method: https://haystack-international.com/blog/shopting/

Source: Haystack