Haystack opens brand new office in New York


Haystack announced the opening of a new office in USA, New York. This new location strengthens Haystack’s global operations in response to increased demand from international clients to service the local market.

Based in New York Manhattan, the new operation will be commercially led by Baileigh Allen, a seasoned insight professional with a successful track record across product & brand research, consumer attitudinal/behavioral analytics, social media research, content analysis and more.

The expansion into North American region adds to Haystack’s global operations, which covers more than 70 countries worldwide, managed from offices in Belgium, the Netherlands and now also USA.

"We’re very happy to have an ambitious, business-oriented and adaptable person to set-up and grow Haystack across the USA. We’ll be bringing a proposition to market that works for the new age of research, blending Haystack’s behavioral sensory solutions with an agile toolkit” Ludovic Depoortere (Founder & President of Haystack) said.