AB InBev unveils their 'Nespresso for beer'

22/01/2019

Keurig Dr Pepper and the US unit of Anheuser-Busch InBev have created a joint venture to launch a Nespresso-style alcoholic drinks dispenser. The system was developed at the AB InBev headquarters in Leuven.

KDP and Anheuser-Busch said this month that the JV, called Drinkworks, has launched the Drinkworks Home Bar by Keurig. The machine, which calculates water and carbonation needed for each drinks pod, can make cocktails, beer and cider.

According to Drinkworks, the idea is based on concepts and technology "separately spearheaded ten years ago" by both companies.

"This joint venture was created with the mission of making the entire drinking experience - from purchase to creation, to enjoyment - more remarkable through innovation," said Drinkworks CEO Nathaniel Davis. "We started with a clear opportunity: Consumers want to serve and enjoy complex cocktails at home, but it's time-consuming, expensive and messy. We iterated with users throughout the development process, and we're confident that the appliance we designed with them solves this."

So far, the Drinkworks Home Bar is available to pre-order in the US.

"Our next step is to launch this unprecedented technology in a limited way," added Davis. "We're excited to gather real-world feedback from... early adopters to shape the future iterations of our drink maker, drinks and expansion plans."

Consumers must be over 21 to purchase Drinkworks pods.


Source: just-drinks.com

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