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MashUp by Case: Your brand is an experience

May 27, 2021

Free for Leuven MindGate members
€30 for non-members

Unfortunately, cancellation is not possible. Replacement by a colleague is possible if notified in advance by e-mail (admin@leuvenmindgate.be)

When: 27/05/2021, 2PM-3h30PM

Where: Online

What: Your brand is an experience

Experts: Jo Van Grinderbeek (ibizz), Maarten Vanherck (Ibizz)

Branding is more than an identity. Many people are confused about what branding is. It’s not a logo, product or promise. In a connected world, brands need to determine the true value and meaning of their products or services, creating a brand experience. Brand experience is a gut feeling about that product, a service or the company. It’s creating an emotional connection, based on shared values and culture.

Let’s take a look at how a brand universe is created and what the impact is of it all.


Max. 20 people per MashUp.
1 participant per company.

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We also facilitate collaboration and innovation between companies, knowledge institutes and government within the Leuven Innovation Region, and we are happy to guide any of these stakeholders towards innovation.