MashUp by Case: Your brand is an experience
Free for Leuven MindGate members
€30 for non-members
Unfortunately, cancellation is not possible. Replacement by a colleague is possible if notified in advance by e-mail (admin@leuvenmindgate.be)
When: 27/05/2021, 2PM-3h30PM
Where: Online
What: Your brand is an experience
Experts: Jo Van Grinderbeek (ibizz), Maarten Vanherck (Ibizz)
Branding is more than an identity. Many people are confused about what branding is. It’s not a logo, product or promise. In a connected world, brands need to determine the true value and meaning of their products or services, creating a brand experience. Brand experience is a gut feeling about that product, a service or the company. It’s creating an emotional connection, based on shared values and culture.
Let’s take a look at how a brand universe is created and what the impact is of it all.
Organiser
Max. 20 people per MashUp.
1 participant per company.
Related Events
How can we help?
The Leuven MindGate team is at your disposal for any questions about the Leuven Innovation Region. Do you want to invest, work or study in the region? We can help you find your way.
We also facilitate collaboration and innovation between companies, knowledge institutes and government within the Leuven Innovation Region, and we are happy to guide any of these stakeholders towards innovation.