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MashUp Through Exchange: How to engage Generation Z in the professional world?

Mar 25, 2021

Free for Leuven MindGate members
€30 for non-members

When: 25/03/2021, 10h30 AM-12h PM

Where: Online zoom meeting

What: How to engage Generation Z in the professional world?

The attention span of a Gen Zer is just eight seconds—that’s four seconds less than their millennial counterparts. So first impressions really do count. You either grab their attention in that short space of time, or you’ll be forgotten forever.

As a professional, you’re probably familiar with the doomsday warnings about marketing to the upcoming generation, Generation Z, which includes anyone born after 1995: They don’t check their email, they have the attention span of a gnat, and they’re killing any business that isn’t online.

By 2021, Gen Z is expected to account for 40% of all customers. Even more astounding, one expert says “Generation Z is one of the most powerful consumer forces in the market today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.”

In this MashUp, we give you the opportunity to share ideas and experiences with other professionals. There is no expert in the room, who presents a presentation, but together with the other participants you will find new insights, based on each other’s experience. You can exchange ideas and solutions in an informal setting.

Unfortunately, cancellation is not possible. Replacement by a colleague is possible if notified in advance by e-mail (admin@leuvenmindgate.be)


Max. 20 people per MashUp.
1 participant per company.

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We also facilitate collaboration and innovation between companies, knowledge institutes and government within the Leuven Innovation Region, and we are happy to guide any of these stakeholders towards innovation.