PHD IN ECONOMICS

MARKET REQUIREMENTS AND INNOVATION MANAGEMENT IN THE BELGIAN CRAFT BREWING INDUSTRY

31 May 2019

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Interested?

To apply for the position, please prepare the following documents:
•    A curriculum vitae
•    An overview of your study results (certified copies of diplomas and transcripts).
•    A letter of motivation (max. 500 words): all applicants must provide a letter of motivation written and signed by the applicant, explaining the choice for this particular project.
•    Contact details of two referees
•    A digital copy of one or two texts that are a proof of your research experience (and analytical qualities) - if available preferably in English



The job interviews will take place in the first half of July 2019.

For more information please contact Prof. dr. Eline Poelmans, mail: eline.poelmans@kuleuven.be.

You can apply for this job no later than July 06, 2019 via the online application tool
KU Leuven seeks to foster an environment where all talents can flourish, regardless of gender, age, cultural background, nationality or impairments. If you have any questions relating to accessibility or support, please contact us at diversiteit.HR@kuleuven.be.

Apply before 06 July 2019

The Research Centre for Economics (ECON) of the Faculty of Economics and Business at KU Leuven, campus Brussels is formed by a group of dynamic young devoted researchers interested in different sub disciplines of economic research (Applied economics, Economic history, Macroeconomics and monetary economics, Microeconomics, Tourism, Mathematical and quantitative methods and Management). The Centre offers a stimulating working environment.

Project

The Belgian beer industry is facing a decrease in beer consumption per capita; a shift from on-trade to off-trade consumption; a shift from ‘economization’ towards ‘premiumization’ and a considerable loss of market share to wine, spirits and similar foreign beers. One important answer to these challenges was the emergence of the craft brewery movement: SMEs producing specialty beers for the local and (inter)national market. However, the large and growing number of these SME’s are limited in capabilities in terms of market knowledge. In this project, the market side (consumers’ behavior and preferences with regard to product characteristics) will be investigated to give practical recommendations tor craft brewers and their supporting organizations and to contribute to the state of the art scientific literature. Taste experiments and conjoint analysis are used to reveal Belgian beer drinkers’ attitudes and opinions towards different specialty beers, providing insights in willingness to pay and market value of products. Furthermore, choice experiments will unravel the core features that are important in the consumers’ decision making process and provide insights in opportunities for technical and non-technical innovation and the marketability of new products. The latter can be done by means of a triangulation of qualitative and quantitative research regarding the management and the potential of open and user innovation strategies in the relatively closed brewery industry.


This research is performed under the supervision of Prof. dr. Eline Poelmans.

Profile

The Research Centre for Economics (KU Leuven, campus Brussels) is looking for an enthusiastic and motivated junior scholar to conduct a PhD in economics on a project entitled “Market Requirements and Innovation Management in the Belgian Craft Brewing Industry”. 
The candidate should have the following qualifications:
•    have obtained a master degree in Economics, Applied or Business Economics, Business Engineering or a related area with a strong interest in economics. 
•    have obtained, on average, distinction during his/her university studies.
•    have a profound interest in doing research and be highly creative.
•    have strong theoretical, analytical and methodological skills for conducting quantitative research (e.g. excellent knowledge of statistical programs).
•    have excellent English language skills (fluency in both written and spoken English).
•    have good communicative skills (both written and oral).
•    is a team player that is able to work independently.
•    must share our enthusiasm for excellent academic scientific research.
•    to supplement his previous studies, the candidate may be required to take on an individual “doctum colloquium” consisting of courses from the Master of Science in Advanced Studies in Economics. Students who have obtained a Master of Science in Advanced Studies in Economics degree from KU Leuven with honors or higher will be exempted from this doctum colloquium.
•    having Dutch language skills is an asset. 
•    must enroll in the PhD program in economics of the Faculty of Economics and Business of KU Leuven. Hence he/she needs to meet the entrance requirements of the doctoral program. For more details on the exact admission requirements to the doctoral programme,  please see: https://admin.kuleuven.be/rd/d...
•    He/she is also expected to give guidance to a limited number of master students that work on similar topics for their master thesis and to engage to a limited extent in other educational support tasks.

Offer

We offer an employment as full-time PhD researcher for 2 years (conditional upon a positive evaluation after 1 year). We also provide office space at the KU Leuven campus in Brussels, IT equipment and a budget for attending conferences. 
The PhD student will apply together with his/her (co)-supervisors for follow-up funding at several funding channels for financing years 3 and 4 of the PhD. The candidate will be coached by a team of excellent researchers with a broad expertise in food economics.
Start date October 1, 2019 or to be negotiated (The precise starting date is flexible but preferably he or she starts in Autumn 2019).