Trainee – Business Development (Internship)

19 July 2019

Starting date: September 2019 or January 2020

Availability: Full-time for 4-6 months

Company introduction

Generate is a sales and marketing service company that serves European companies across sectors to generate sales and extend market reach in China and vice versa. We provide companies with a low risk, cost effective and practical means to target the new markets, generate new and incremental revenues.

In addition, Generate has its own trading company which specialises in creating and managing distribution networks through independent proven sales performers based on success only.

Established in 2013, Generate is registered in Belgium and Shanghai and has established a managed network of over 100 independent sales associates.

Core Services:

  • Sales – Market Research, Sales Navigation, Recruitment, Outsourcing and Management
  • Trading – Trade Facilitation, Master Distribution, Commercial Agendas
  • Digital Marketing – Brand Strategy, Social Media & Campaigns, Digital Design, E-commerce

Main purposes and initial tasks

The main purpose of this role is to assist the team to identify market opportunities and conduct market research for Generate or Generate’s clients.

  • Conduct market research and investigation via desk search or field trips
  • Generate qualified leads and set up appointments via online search, emailing and calling
  • Identify other sources of data, analyze and share details of best fit prospects to our clients
  • Assist in the rest of the business development process – presentation, proposal, negotiation, deal closing, and project management
  • Manage the details in a secure cloud-based CRM
  • Ad-hoc tasks assigned by the CEO

Candidate profile

  • Natural networker and people oriented individual
  • Love to communicate and interact with others
  • Independent and self-motivated as they are expected to manage their own time and make decisions with their own judgement
  • Good analytical skills
  • Very good English in oral and written form; good Chinese and/ or another European language proficiency is a plus

The role is both a conduit to help grow the business and a stepping stone to develop the market research, business development, communication, presentation and analytical skills to become a Business Developer or Management Consultant after graduation for European companies doing business with China or the other way around.


  • Mentorship from CEO
  • Experience working with notable companies from Europe or China
  • Allowance for attending industry events, seminars, or business meetings
  • International working environment and flexible working hours and office space


Please visit our website; and send your CV to Liang Sun at Please let us know your expectations, what you can offer us, and your availability in your cover letter.