16 Jun 2020

Webinar - Building a resilient customer-centric Post-COVID business

General info

TUESDAY 16 June 2020, 11:00AM CET


What are some essential "dos" and absolute "don'ts" in Post-COVID times?

While the COVID crisis impacted almost every single business, it may well have generated overlooked opportunities to develop stronger offerings that make companies more resilient to a potential ‘second wave’ or other crisis.

To do so, innovative companies must first and foremost deeply understand how the crisis impacted customers and what really makes those ‘Post-COVID customers’ tick, pay and buy.

For this webinar we invited Daniel Deneffe who will share his insights on how to extract, in practice, critical customer information to identify new market opportunities or defend existing market positions in difficult times.

Professor Deneffe builds on years of experience at numerous companies worldwide using a proven approach that is described in his recent best-selling book (with Herman Vantrappen) Fad-Free Strategy.

Who should attend this webinar?

Various functions on C-level (CEO, CMO, CSO, CFO, CXO, etc...), innovation managers, NPD (New Product Development) responsible, entrepreneurs...

What will you get out of it?

- What you really need to know about customers

- Key take-aways of the approach

- Critical do's and absolute don'ts for you to take home