28 May 2020
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Leuven MindGate MashUp Webinars

General info

The idea is to bring to life the very heart of the Leuven MindGate mission: cross-overs and strength through collaboration.

We'll pick a theme - something our members have brought to our attention - an give YOU the opportunity to get together with members of the Leuven ecosystem to exchange ideas, experience, and solutions with each other. You will bring the content, talking about your issues and past experiences - both positive and negative - as well as asking and answering each other's questions. Each session will have a moderator to keep things on track. The most technical themes will have an expert in the room who can answer more in-depth questions.

Max. 20 people per MashUp.
1 participant per company.

Free for Leuven MindGate members
€30 for non-members

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Do you fancy discussing common issues with fellow entrepreneurial enthusiasts in an informal setting? Do you have experiences to offer and want to hear about how others have tackled similar situations? These MashUps offer the perfect venue!


When: 28/05/2020, 09AM-10AM

Where: Zoom link to be distributed after registration

What: Webinar, Digital Assistants - Chatbots

Experts: Karel Kremer (CTO, Oswald)

The evolution of chatbots has already made our lives easier. From assisting customer support to carrying out everyday tasks like booking a taxi or reserving a table in our favorite restaurant, chatbots are becoming integral to our lifestyle. But did you know that chatbots can imitate human conversations, and understand emotions too?

Chatbots are getting more sophisticated and functional thanks to advanced technologies such as machine learning and artificial intelligence (AI). Make no mistake, chatbots aren’t just a passing trend!

Curious to see some examples? Do you need some insights on how to leverage chatbots in your organization? Expert in the field Karel Kremer (CTO, Oswald) will guide you to everything you need to know about digital assistants!

When: 05/06/2020, 11AM-12AM

Where: Zoom link to be distributed after registration

What: Webinar, Growth Marketing

Expert: Simon Meers (Head of Growth Sprints & Sneakers, part of Cronos) & Inge Vander Velpen (COO &KOO, part of Cronos)

Is traditional marketing dead? Of course not. Nowadays, sales and marketing alignment is the key to success. This is exactly where growth marketing comes in! Using marketing only to create awareness and to generate preferences is no longer sufficient. Growth marketing goes beyond the top of the funnel. When done right, it adds value all the way through the marketing funnel by attracting users, engaging them, retaining them, and finally turning them into ambassadors for your brand.

What precisely is the difference between traditional marketing and growth marketing? How to approach growth marketing, what are specific applications? We invite you to this hands-on session moderated by Inge Vander Velpen.

When: 08/09/2020, 08AM-10AM

Where: Business Brewery (Interleuvenlaan 62, 3001 Leuven)

What: International Talent Retainment

Experts: Olivia Cardinaels, Senior Talent Acquisition Specialist bij Imec

This Mash-Up focuses on two questions : how to attract expat profiles and how to retain international talent?

In this war for talent, companies and HR should think differently and holistically about attracting and retaining international talent. It’s not just about the recruitment, once you’ve found your top-talent expat, how can you make sure they stay with you? What are the specific needs of international employees in Belgium ? How can you build a long-lasting professional relationship with your international employees?

Interested in learning more from our expert and discussing these questions with fellow entrepreneurs ? Then come and join us ! The session will be moderated by Olivia Cardinaels, Senior Talent Acquisition Specialist for Imec.

When: 18/09/2020, 12AM-14PM

Where: Cronos, Gaston Geenslaan 11-B4, 3001 Heverlee

What: Spatial Computing

Experts: Bert Waltniel (Bazookas)

“Spatial Computing is a paradigm, by bringing together different emerging technologies. It is not just about the well-known Augmented Reality (AR) and Virtual Reality (VR), it goes far beyond that. It offers so much more through combining AR and VR with technologies such as computer vision, machine learning, 5G and many more! What a time to be a alive, isn’t it?

All these technologies together offer alluring opportunities such as the use of 5G and edge computing to push intensive virtual experiences to smaller wearables. Another example is the use of 360° camera’s, robotics and haptic feedback to provide users with a virtual presence at real events or real places, expanding our experience in places that may not be accessible.

These, and so many other examples will be discussed during the mashup so don't hesitate to register!

When: 28/09/2020, 14PM-16PM

Where: i&i, Kapeldreef 60, 3001 Leuven

What: Doing Business with China: Exporting or Sourcing as a Region

Experts: Liang Sun (Generate)

You are looking for an interesting export-market? You are planning on, or already are entering the Chinese market with your products, technologies or services? Then this Mash-Up is thé place to be for you !

We are aware of the difficult situation due to the coronavirus, but China remains a very interesting market to discover so please be very welcome!

With expert Liang Sun, CEO of Generate, at the table, you’ll learn everything about new business opportunities emerging in China under COVID-19, export opportunities and distribution models, marketing entry strategy, how to successfully transfer technologies to China, how to find a right distribution or supply chain partner in China …