15 Nov 2019

Leuven MindGate MashUps 2019

Do you fancy discussing common issues with fellow Leuvenites in an informal setting? Do you have experiences to offer and want to hear about how others have tackled similar situations? These MashUps offer the perfect venue!

What is a Leuven MindGate MashUp?

You've probably come across a mashup in some form, most likely through the music industry. Who hasn't jived to a fun mix of tunes?

We'd like to bring a similar energy and enthusiasm to our MashUps. The idea is to bring to life the very heart of the Leuven MindGate mission: cross-overs and strength through collaboration.

We'll pick a theme - something our members have brought to our attention - and give YOU the opportunity to get together with members of the Leuven ecosystem to exchange ideas, experience, and solutions with each other.

The goal is not to create a 'lecture' setting where one expert speaks ex cathedra. Rather, we will give the word directly to participants. You will bring the content, talking about your issues and past experiences - both positive and negative - as well as asking and answering each other's questions. Each session will have a moderator to keep things on track. The most technical themes will have an expert in the room who can answer more in-depth questions.

How Does it Work?

At this web page you'll find the most up-to-date information on the entire series of MashUps for 2019. Under each edition you'll find a registration button. This will allow you to register for that specific MashUp. If you want to register for several MashUps, you'll have to go to each individual registration page. This will make sure that we have all the right information and smooth attendance! In some cases you'll be asked to give some information beforehand -- a case study or specific questions, for example. The more you can bring to the table, the more you'll get out of the MashUp. And the more information we bring together, the more interesting the end result.

Leuven MindGate members enjoy free entry to all MashUps. Non-members pay 50 euro (excl. VAT). Since they're informal gatherings and we want all participants to have a chance to speak, places are limited to 20 people per MashUp. Please also only one participant per company. (If your company would like to have an internal workshop about a given theme, you are welcome to contact us directly to see about possibilities.)

When: Friday 15 Nov 2019, 12am - 14pm (Fully Booked)

Where: Cronos Leuven, Gaston Geenslaan 11 - B4, 3001 Leuven

What: Inbound Marketing

Who: Jonas Verhaeghe (Invisible puppy, part of The Cronos Group)

Traditional marketing tactics are becoming less and less effective, while marketing technology has a growing impact on sales. But what exactly is the impact of technology and automisation? Are you struggling with your blog, social media and so on? Do you want to create brand awareness and attract new business? Then join us in this interactive session and learn through various MarCom cases what inbound marketing can mean for you!

When: Tuesday 3 Dec 2019, 10am - 12am

Where: Mc Square, “Toronto” conference hall, Philipssite 5, 3001 Leuven

What: Video Marketing

Video marketing is hailed as the future of content. It can be used for things like enhancing brand awareness and trust, increasing sales and keeping your current customers informed. Always wanted to know how to promote customer testimonials, live-stream your events or just how to connect better with your customers? Then come and learn everything you need to know about video marketing.