Leuven MindGate Deep-Dive: Pricing - SOLD OUT

Mar 25, 2025

17:00 - 20:30

Phished
Bondgenotenlaan 138
3000 Leuven
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- Members of Leuven MindGate: € 0
- Residents of the Hubs4Growth community (Hangar K, Winter Circus, Limburg Startup, Brussels Airport, The Beacon): € 0
- Non-members: € 102 (excl. VAT) per session (If you become a Leuven MindGate member as of €200 per year, this entrance fee disappears. Contact us via info@leuvenmindgate.be)

A no-show fee of €50 applies for members & residents (see below for details)
In case of no-show by non-members, we will still charge you the full amount

Fully booked

Deep-Dive Pricing: the strategy behind scalable growth

Pricing isn’t just a number... it’s the ultimate growth engine for your startup or scaleup.

This exclusive 'Leuven MindGate Deep-Dive' is designed to help you unlock hidden revenue potential, avoid costly pricing mistakes, and build a pricing strategy that scales with you.

In this session, you’ll discover:

The biggest pricing pitfalls that silently kill growth (and how to sidestep them)
Why pricing must be baked into your product strategy to capture maximum value
How to decode customer psychology, value perception, and willingness to pay
The secrets behind versioning, price metrics, and payment models
Value-based pricing strategies that ensure you never leave money on the table
Behavioral pricing tactics that subtly nudge customers toward higher-value choices
How to craft a discounting policy that boosts sales without crushing margins

This isn’t just theory, it’s an intensive, actionable deep-dive into the strategies that turn pricing into your startup’s unfair advantage.

When building your pricing strategy, you should ensure that it aligns with your overall company objectives and underlying business strategy.

Additionally, make sure you offer a strong value proposition to all your target customers. The stronger your value proposition, the better your performance will be. As a result, effectively segmenting your customer base is crucial to meeting their diverse needs and securing the price you deserve based on the value you deliver. Your customers are not all the same, and your pricing strategy should reflect that.

This Deep-Dive is part of the Hubs4Growth TechXperience sessions and will be led by two seasoned pricing experts from PwC:

Jaro Musch, Senior Management Consultant, is passionate about helping his clients confidently navigate market challenges and seize growth opportunities.
Miguel Bekaert, Senior Associate in Management Consulting, specializes in commercial transformation, focusing on customer service, sales, pricing, marketing, and digital commerce.

Jo Vandebergh, CEO Phished

Programme

17h15 : Welcome & Introduction by Leuven MindGate

17h30 : Use case by Jo Vandebergh, CEO of Phished, our hosts for the evening

18h00 : Deep-Dive with Q&A

19h45 : Networking reception

Cancellation policy

Cancellation or replacement by a colleague is only possible if notified by email at least 48h in advance (admin@leuvenmindgate.be). If you notify us too late, we will charge you a no-show fee 👇

For members & residents
If you do not show up or cancel too late, we will charge a no-show fee of €50.
If a colleague replaces you, the no-show fee does not apply.
All proceeds from this fee will be donated to a local charity.

For non-members
If you do not show up or cancel too late, we will still charge you the full amount.
If a colleague replaces you, the no-show fee does not apply.
All proceeds from this fee will be donated to a local charity.