August-October 2020: interviews with selection committee
November 2020: sessions 1+2 (09 AM – 05 PM)
December 2020: sessions 3+4 (09 AM – 05 PM)
January 2021: session 5 (via conf call)
January 2021: session 6 (01PM – 05 PM)
February 2021: session 7 (01 PM – 05 PM)
May 2021: session 8 (03-09 PM)
Registration deadline is September 30, 2020
PARTICIPATION FEE: Free
Attention! The number of participants will be limited to 25. The selection jury will invite all candidates for an interview. The invitation letter will state who the members of the selection committee are. Participation will be confirmed following an interview with a selection committee.
The target audience:
The target audience is not:
Flanders is exceptionally strong in the Life Sciences sector. This position can be further strengthened through internationalization. That is why both the provinces of Flemish Brabant and East Flanders decided to join forces with Leuven MindGate, and designed the seminar series "Internationalization for Medtech and BioTech Start-Ups & Spin-Offs". With this course, we aim to give start-ups and spinoffs the necessary tools to plan and implement a successful internationalization strategy.
The course comprises 8 sessions – mostly - from 1 PM to 5 PM in which participants can connect with each other. Speakers and case studies will guide them as they share their experiences.
Innovation is one of the keys to success. But it’s not the only key - market access is equally as important to long-term growth, as it helps to boost immediate sales and generate a return on investment for entrepreneurs. Companies must embrace and incorporate market access strategies early in the product development cycle to thrive in today’s value-based, payer-dominant healthcare environment. The first 2 modules focus on market access strategies and value proposition. We will get a closer look on regulatory clearance and product reimbursement. Modules 3-6 provide an overview of key markets (EU, USA, S-Asia) and the necessary ingredients involved in developing a solid market access strategy. In module 7 companies will learn how to pitch their product to investors. During the last module you’ll get some final feedback on your plans from our experts. All modules require your active participation!
November 2020 - Session 1: Market Access Strategy, Pricing & Value Proposition
This session is all about strategy. Starters do have a bright product strategy plan, but it all too often has no market access strategy. We’ll help you to understand your patients’ needs, get a focus on payer perspectives, and bring pragmatic, viable solutions. We’ll show you how to be flexible enough to evolve with market dynamics and varying changes in device pricing, reimbursement, and regulations. We ask you to bring your product strategy plan along, so that you immediately can put all theory into practice.
November 2020 - Session 2: Strategic Partnerships, Legal Aspects, and Contract Fundamentals
An interactive session with various testimonials. Gain an insight into their experiences with strategic partnerships. Are you ready to work with an investor, or want to know how to build a strong relationship with a subcontractor? Learn how to protect your IP and trade secrets in collaborative relationships? Do’s and don’ts of exclusivity agreements. Think of where you want to sell your product, and how you would enter that specific market. You will get the chance to have a professional have a look at your adjustments in your market access strategy during the next session.
December 2020 - Session 3: Focus on Internationalization in the US
Which cultural differences/business approach differences should be taken into account, especially as a high-tech-focused company? Which internationalization options are best for a high-tech company in the US eg. local agent or set up an international business unit? Specific requirements respecting HRM and business structure? US law & regulations: what are the key elements of reimbursement in biotech and medtech in the different states? What about data protection and privacy with regard to medical devices, biologics, ...
December 2020 - Session 4: Focus on Internationalization in Japan, South-Korea, China & Taiwan
Which cultural differences/business approach differences should be taken into account, especially as a high-tech-focused company? Which internationalization options are best for a high-tech company in Asia eg. local agent or set up an international business unit? Specific requirements respecting HRM and business structure? What about data protection and privacy with regard to medical devices, biologics, ..
January 2021 - Session 5: Feedback session (individual coaching session - online)
What have you learned so far? What do you want? Are you really ready? Where do you want to go? What exactly do you need and who might help you? The effectiveness of your existing marketing strategies will be evaluated, so that it will be clear on what you need. All participants will bring again their product strategy plan, more precisely their market access plan and explain bilaterally with one of the experts what they have changed (20’)
January 2021 - Session 6: Focus on Internationalization in Europe
Which criteria do you base geographic prioritizing on? Which cultural differences/business approach differences should be taken into account, especially as a high-tech-focused company? What are the key elements of reimbursement in biotech and medtech in the different member-states?
February 2021 - Session 7: How Do You Finance Internationalization?
Specific support measures and organizations in Flanders, shareholder and investor roles, international partnerships and joint ventures. Training session: how to pitch to investors. Our expert will provide some useful tips & tricks (video). Opportunity to ask specific questions to investors.
May 2021 - Session 8: Feedback session & networking reception
Evaluation session in an informal setting (approx. 2h). We’ll have a closing session in which we’ll present your success-stories, achievements, bloopers & failures.. Matchmaking: an opportunity to test your ideas and plans with an expert, and/or even pitch for health professionals during the networking reception.
interested? Send us an email (firstname.lastname@example.org) and we'll do our best to get back to you within three working days
The course is supported by the following partners: