How to get your tech company in tomorrow's headlines?

Investing in media relations means investing in brand awareness, credibility, and a stronger brand image.

Strong connections with journalists lead to positive publicity, broader reach, and greater trust among customers and partners—ultimately fueling the success of your organization.

Corneel Haine, founder of the Brussels-based PR agency Evoke, specializes in PR for tech, industry, and mobility. Evoke is the trusted PR partner of Start it @KBC and supports both national and international clients such as Siemens, Igus, SAP, Workday, Tata Steel, RAM/Dodge, Cordeel Group, and many more.
In this workshop, we’ll dive into the fascinating world of media relations:

• What qualifies as news—and what do journalists actually consider newsworthy?
• How do you build the perfect press list?
• When and how should you approach a journalist?
• What makes a press release front-page material?
• And how do you launch your product to the right media audience?

After this workshop you can stay for the "Igniting Tomorrow's Ideas" network event (including drinks and food) from Technovation Hub and network with the entrepreneurial students (and sponsors) of the Innoptus Solar Team, iGem, CORE, Formula Electric Belgium, NeuroTech Leuven, Aether, High Tech Lab, Emergent, Hydro Team, PowerTronics Team, Humasol Team,...

If you stay over for networking, please ALSO register via this link: https://lrd.kuleuven.be/kuleuvenkick/technovation-hub/events/igniting-tomorrows-ideas#speakers

General Information:

Date: November 20
Time: 4pm - 7pm (PR workshop), with an insprining networking event afterwards until 10pm (separate registration!)
Location: KU Leuven, Group T Leuven Campus, Andreas Vesaliusstraat 13, 3000 Leuven, Parking will be provided. Room GT 01.06.01

CONTACT ON SITE

Dirk Lievens: +32 499 80 20 23